New brand of wine
Posted: Sun Apr 15, 2007 2:07 am
WALMART announced that, on March 1, 2007, it will begin offering customers a new discount item - WALMART's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2- $5 range.
Wine connoisseurs may not be inclined to throw a bottle of WALMART brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. She said: "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the WALMART wine brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of WALMART wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
Wine connoisseurs may not be inclined to throw a bottle of WALMART brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. She said: "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the WALMART wine brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of WALMART wine is that it can be served with either white meat (Possum) or red meat (Squirrel).